Brand Identity, Illustration, Packaging

Brand identity, illustrations, icons, patterns and packaging design for Panamedias.

Panamedias is a project born in 2016 with the purpose of giving people and companies the opportunity to help those who live in vulnerable situations.

To achieve this goal Lolo Schauer found a way to promote collaboration and social welfare through a everyday product such as socks. For each pair of socks sold, Panamedias donates another to those who need it.

Thanks to the alliance with recognized NGOs, more than 4,000 pairs of socks were given to children living in unfavorable situations in different zones of Argentina and Peru.